Mossel Bay Tourism recently hosted its third Travel Mossel Bay! Festival, inviting travel professionals from across the country to experience first-hand what the area has to offer.
Thirty-one tour operators, travel agents, online marketers, bloggers and members of the media attended the three day-long event. A luxury coach provided by Hylton Ross transported the group to Mossel Bay.
The aim of the festival was to promote not only Mossel Bay’s tourism offerings, but also the whole of the Garden Route and Klein Karoo.
Members of Mossel Bay Tourism and their colleagues from the Garden Route and Klein Karoo were given an opportunity to network with role-players in the industry and to showcase their products.
According to Ms Marcia Holm, of Mossel Bay Tourism, “The most crucial part of Travel Mossel Bay! is to showcase our products to travel professionals, and the best way to do this is by creating a platform where they can experience as much as possible of what we have to offer.”
Delegates enjoyed a generous sample of what the region has to offer. In Albertinia they enjoyed an informative tour of the Alcare Aloe factory. They went on a game drive at Garden Route Game Lodge and also paid a visit to Great Brak River and Botlierskop. Delegates sampled the menus of various local restaurants, and stepped back in time by visiting the Dias Museum, as well as the Washing and Ironing Museum in Hartenbos. Their visit ended with a once in a lifetime chance to feed the elephants at Indalu Game Reserve near Herbertsdale, and an interesting visit to Inverroche Distillery to see how Gin is made from fynbos.
Travel Mossel Bay 2016 indeed made a good impression. “For example, our visiting blogger, @thejaxblog, posted at least 300 posts and her followers shared videos tagging @visitmosselbay countless times. This is very good exposure for Mossel Bay,” Ms Holm says.
She adds that Travel Mossel Bay is receiving support from Oudtshoorn, the rest of the Klein Karoo towns and the Hessequa regions. “We are slowly but surely getting the interest from George, Knysna and Plett too.”
Mossel Bay Tourism made use of the opportunity to commend local roleplayers for excellence in marketing Mossel Bay and surrounds.
The Diaz Strand Hotel played host to the local produce and Caravel Awards evening.
“The Awards were named after the caravel in the Bartolomeu Dias Museum’s Maritime Museum – which has become one of Mossel Bay’s biggest tourism attractions,” explains Ms Holm, “As such, they’re designed to foster excellence in tourism and responsible tourism, and we’re hoping that they’ll become a permanent and sought-after feature of the festival.”
Charmain Klapwijk received the award for excellence in social media marketing, while Jeanetta Marais received an award for marketing the Garden Route and Klein Karoo. Freddy Faul won the award for service excellence, and the honours of tourism student of the year went to Melizza Liebenberg.
International Keynote Speakers
David Frost, CEO of the Southern African Tourism Services Association (SATSA), and Michael Frauen, Pearls of Africa.de (a company that promotes South Africa among German-speaking Europeans), were the keynote speakers. Both gave very insightful messages regarding tourism in general, as well as the German market.
Travel Mossel Bay! 2017
Another Travel Mossel Bay is already being planned for next year, and Ms Holm hopes to see even more travel professionals attending, and more exciting elements added to the itinerary. If you are involved in tourism in any way, make sure you keep your diary open for the last week of May 2017.
Mossel Bay Tourism would like to thank the following sponsors for contributing towards the success of Travel Mossel Bay!:
Hylton Ross (coach from Cape Town), Alcare Aloe Factory, Garden Route Game Lodge, Diaz Strand Hotel & Resort, B @ Home, The Point Village Hotel, The Point Hotel, Janine Iron and Washing Machine Museum, Great Brak Tourism Initiative, Houghs Herbal Hub, The Portao Diaz Hotel, the Bartolomeu Dias Museum, Indalu Game Reserve (elephant experience), the board of Mossel Bay Tourism, the Municipality of Mossel Bay and Eden District Municipality.
Rene Malan (board member, Mossel Bay Tourism), Marcia Holm (Chief Operations Officer, Mossel Bay Tourism), Jeanetta Marais (winner: Marketing of the Garden Route and Klein Karoo), Melizza Liebenberg (winner: Tourism Student of the Year) and Freddy Faul (winner: Service Excellence). Absent: Charmain Klapwijk (winner: Excellence in Social Media Marketing). (Photo: Herman Pieters)
Michael Frauen of Pearls of Africa.de, a company that promotes South Africa among German-speaking Europeans, was one of the keynote speakers during Travel Mossel Bay! To his left is Marcia Holm of Mossel Bay Tourism. (Photo: Jaco Vollgraaff)
Members of Mossel Bay Tourism and their colleagues from the Garden Route and Klein Karoo were given an opportunity to network with role-players in the industry and to showcase their products. (Photo: Herman Pieters)
For further information, contact:
Mari Scott – firstname.lastname@example.org
044 691 2202